BRIEF

Create a Jackson Pollock in 3D 

LSO-Guide

Superunion approached me to create key artwork for the London Symphony Orchestra's 2022 season. The brief was deceivingly simple – create a Jackson Pollock in 3D. Much like Pollock, master conductor Sir Simon Rattle's expression comes through his movements. What would it look like if his batton was endlessly emitting paint?  

We worked to translate video footage of Sir Simon conducting Béla Bartók's "The Miraculous Mandarin" into an evolving 3D painting. Our aim was to express the energy and dynamism of the conductor. It was a tough but rewarding ask requiring weeks of experimentation, critique, and refinemint.

PROCESS

Motion 

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PROCESS

Look Development 

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Executive Creative Director

Stuart Radford

Design Director

George Bradshaw

Agency

Superunion

MurmursArt

TwirlDigital Art

Space | NoiseDigital Art

RelicsDigital Art

MoodlesAnimation

GlasswavesDigital Art

MetaltationsDigital Art

WormholesDigital Art

PlumesDigital Artwork

SpiralsDigital Art

© 2022 Ari Weinkle